How to Design a Perfect Retail Planogram Template

When it comes to designing a retail planogram template, understanding how customers view and interact with products on shelves is crucial. In fact, studies have shown that shelves 2 and 3 receive up to 44% of total views, making them prime real estate for product placement.

To take this into account, consider the average height of your target audience. For men, this is around 1.75 meters (5’9”) and for women, it's approximately 1.63 meters (5’4”). This typically translates to placing products on shelves 2 through 4, as these are at eye level.

However, designing a planogram that appeals to every mindset may not be possible. Instead, consider the different mindsets your category is likely to appeal to and design accordingly. For example:

* Impulse Customers: These shoppers want to find what they're looking for quickly and easily. To cater to them, choose a smaller assortment of key products and avoid overwhelming them with too many options.

* Considered Customers: These shoppers have more time to browse and are looking for a wider range of products. They require a greater variety of items and niche products to help them make informed purchasing decisions.

* Discovery Customers: Similar to considered customers, discovery shoppers have the time to shop but still want to be efficient. A smaller assortment of targeted products facing them can help achieve this goal.

* Grab 'n Go Customers: These shoppers are looking for quick and easy solutions. To accommodate them, focus on placing essential items in easy-to-reach locations.

When designing a planogram, it's essential to keep these different mindsets in mind. By doing so, you can create a template that maximizes sales of specific items while also enhancing the overall shopping experience. A well-designed planogram does more than just standardize product placement across multiple outlets; it's a scientifically-backed instruction manual for driving sales and increasing customer satisfaction.

By following these principles, you can create a retail planogram template that effectively showcases your products and appeals to your target audience. Whether you're a marketer or shopper insight researcher, understanding the importance of planograms in retail can help you make informed decisions about product placement and layout.

Retail planogram template